Be Innovation 2022

Last Friday, May 20, JMG Cranes took part in Be Innovation, the conference organized annually in Cremona by Bollino Etico Sociale, which this year touches on the theme “Social Innovation, the contribution of the individual for the common good.”

We were delighted to accept the invitation to participate as speakers in this event where companies and professionals who do Social Innovation tell their stories and share experiences.

“It is a topic, that of Social Innovation where we feel we have important arguments: as a company that recognizes its value and as people who try to bring this value into their actions.” The focus of the speech brought to the stage by Sara Mondini, Marketing & Communications for JMG Cranes, was just that: Marketing as an Expression of Value. "We are not going to talk about cranes, in fact yes, we are going to talk about them, but at a higher level. Like saying, 'sell a product without talking about my product.' How do you do that? By telling that world of values that accompanies it, that is already inside that product and just waiting to be made visible, to be transferred to be perceived and meet the customer. Perceptions, the feeling of each of us, guide our sensations, touch our strings, move us and lead our decision-making. In everyday life as in business.

The first step that every company should take, then, is to identify its VALUES, and this must be done in total sharing with its employees: people make a company come alive if they themselves feel that they are the first Ambassadors, those who, with convinced pride, carry its brand around. 

Being aware of one's company's values leads each person to know the road on which they are traveling and the direction in which they are going."

 The 3 most representative values of JMG Cranes? GREEN, PEOPLE, INNOVATION.

GREEN

JMG Cranes is “green” by vocation: product, structure, actions. The company headquarters has such a level of energy efficiency that makes it self-sufficient; the events organized are sustainable and follow the philosophy of ISO 20121 certification; digitization, which touches all company departments from marketing to service to production is promoting the optimization of work time and activities, reducing, for example, the use of paper media or the need for service interventions by being able to manage them remotely with innovative diagnostic instrumentation.

PEOPLE

Social sustainability merges with environmental sustainability as actions implemented from a green perspective tend to minimize impact in the social sphere as well.

INNOVATION

And finally, Innovation: the look to the future, the power of thought that anticipates and creates. The conscious desire, which becomes responsibility, to change the world by innovating it.

 Each of us can do Social Innovation.